The anti-steroid campaign “Don’t Be An Asterisk” will spread its messages through the popular social media

“Don’t Be An Asterisk” anti-steroid campaign was formed to educate people about application of steroids, about risks connected with performance-enhancing substances within and outsides sports in order to promote discontinuing using these products.
But ”Don’t Be An Asterisk” was in negligence during certain period of time. The United States Olympic Committee (USOC) and Ad Council decided to restart activities of this campaign. It was made a decision to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” that has been uncharged for over 2 years. This site promotes the visitors to enter another new page that is on Facebook. So, they can play asterisk free there. The same page will be created on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the anti-steroid.
The original site DontBeAnAsterisk.com has an interactive soccer game. Players have to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive soccer players don’t avoid the asterisks, they become much more muscular.
Although the game has been established to educate kids that steroids are not safe, the results are turned to be opposite. Kids find it funny to fail avoiding asterisks and to see how muscles of the interactive players become essentially increased. However the game is still available on the website, it is unlikely that it will be able to convince kids that steroids should not be used.
The principal purpose of this campaign is to teach children that a user of steroids isn’t a fair person; he\she is “fake”, a “joke” and a “poser”.